It’s no secret that influencer marketing has become an increasingly important strategy for brands in recent years and it’s not going anywhere as we plan for 2024.

If you’re not familiar, influencer marketing means teaming up with people who have a big and engaged fan base on platforms like social media or blogs. They’ll showcase your products and services in a way that feels as genuine as a high-five from your best friend.

Here are some key reasons why influencer marketing matters for brands, especially in the home and flooring industry:

  • Builds Trust and Credibility: Influencers are seen as trusted voices within their niches or communities. When they endorse a brand or product, it can lend credibility and authenticity to the brand’s messaging. When it comes to getting tips for their homes, consumers tend to lean towards trusting advice from the peeps they follow and admire.


  • Reaches Target Audiences: Influencers have built their followings around specific interests or demographics. This means that brands can effectively target their desired audience by partnering with influencers who have followers that match their ideal customer profiles. It can be more precise than traditional advertising methods.


  • Increases Brand Awareness: Collaborating with influencers can help brands increase their visibility and reach. Influencers have a reach that extends beyond the brand’s existing customer base, allowing them to tap into new markets and audiences.
  • Engagement and Interaction: Influencers often have high levels of engagement with their followers. When they promote a product or service, it can lead to increased interaction, such as likes, comments, and shares. This can help brands create a buzz around their offerings and foster a sense of community. We’ve seen great results here from our clients, like DuraDecor.


  • Content Creation: Influencers are skilled content creators. They can produce high-quality, authentic content that showcases a brand’s products or services in a way that resonates with their audience. This user-generated content can be repurposed by the brand for its marketing efforts.

  • Cost-Effective: Influencer marketing can be cost-effective compared to some traditional forms of advertising. Instead of investing in costly ad campaigns, brands can allocate budgets to influencer partnerships, often resulting in a better return on investment (ROI).
  • Measurable Results: Many influencer marketing campaigns can be tracked and measured for their effectiveness. Brands can monitor metrics such as reach, engagement, website traffic, and sales conversions to determine the impact of their influencer collaborations.


  • Adaptability: Influencer marketing is adaptable to different industries. In the home and flooring industry, there are hundreds of strong home influencers that can provide beautiful visuals and a personality to your brand and products.

  • Authentic Storytelling: Influencers are skilled at storytelling and can create narratives around a brand’s products or services that resonate with their followers. This storytelling can make the marketing message more relatable, personable and memorable.


  • Global Reach: With the global nature of the internet, influencers can help brands reach a wide audience, expanding their market reach beyond geographical boundaries. For example, our client Horizon Stone partnered with Amber Interiors on an influencer collaboration which resulted in business growth in the California market.

It’s essential for brands to approach influencer marketing strategically and work with a partner, like White Label Studio, who is experienced in the space. Choosing the right influencers, setting clear objectives, and maintaining transparency in partnerships- while following legal guidelines in contract negotiations and disclaimers- are crucial to the success of influencer marketing campaigns. The landscape of influencer marketing is continuously evolving, so staying updated with industry trends and changing legalities is essential for brands looking to leverage this strategy effectively.

Are you interested in including influencer marketing as part of  your 2024 marketing plans? Get in touch with us, we’d love to help!


Mollie Surratt  | Co-founder & CEO of White Label Studio