October is Breast Cancer Awareness Month, a time to raise awareness of the disease and support those affected by it. It is estimated that about 297,790 new cases of invasive breast cancer will be diagnosed in women in the United States in 2023. Many brands use this month to launch special campaigns and products to raise money for breast cancer research and support.
Mohawk Group
Mohawk Group is a leading manufacturer of flooring and textiles, and we are proud to be the social marketing agency for their commercial and hospitality divisions. We are inspired by their commitment to breast cancer awareness and research, and we are grateful for their support of the Breast Cancer Research Foundation.
The company participates in the “Specify for a Cure” program, which donates a portion of the proceeds from specified products to the Breast Cancer Research Foundation (BCRF).
In 2022, Mohawk Group raised over $1 million for BCRF through “Specify for a Cure.” The company has raised over $7 million for BCRF since the program’s inception in 2003.
Mohawk Group’s commitment to breast cancer awareness and research is admirable. The company’s “Specify for a Cure” program is a great way for consumers to support this important cause while also getting the flooring or textiles they need for their homes.
Other brands that give back during Breast Cancer Awareness Month:
- Lily Pulitzer: Lily Pulitzer donates 20% of the proceeds from its Pink for the Cure Collection to the Breast Cancer Research Foundation.
- Ralph Lauren: Ralph Lauren donates 25% of the proceeds from its Pink Pony Collection to the Breast Cancer Research Foundation.
- David Yurman: David Yurman donates 10% of the proceeds from its Pink Ribbon Collection to the Breast Cancer Research Foundation.
- Eberjey: Eberjey donates 10% of the proceeds from its Pink Edit collection to the National Breast Cancer Foundation.
Our client Lori Allen from Say Yes to the Dress Atlanta travels the nation every October speaking out about her fight against breast cancer. She chronicles her breast cancer journey in her book Say Yes to What’s Next. Her TLC special Say Yes to the Cure one a Realscreen Award, beating out Oprah.
These are just a few of the many brands that give back during Breast Cancer Awareness Month. By supporting these brands, consumers can help to make a difference in the fight against breast cancer.
How to support breast cancer awareness and research:
There are many ways to support breast cancer awareness and research. Here are a few ideas:
- Shop from brands that give back. As mentioned above, many brands donate a portion of their proceeds from special products or collections to breast cancer organizations. By shopping from these brands, you can help to support this important cause.
- Donate to a breast cancer organization. There are many breast cancer organizations that rely on donations to fund their research and support programs. You can donate to a breast cancer organization of your choice through their website or by mail.
- Attend a breast cancer awareness event. Many communities host breast cancer awareness events throughout October. These events can be a great way to learn more about breast cancer and to support those affected by the disease.
Also, October serves as a great reminder for women to schedule their annual mammogram. Early detection saves lives.
Every little bit helps! By supporting breast cancer awareness and research, you can help to make a difference in the fight against this deadly disease.
Author | Celeste Swatling
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