International Women’s Month is a time to reflect, celebrate, and amplify the voices of women who are making a difference. At White Label Studio, we’re fortunate to be surrounded by incredible women every day – both within our team and among the clients we serve.
We’re more than just a marketing agency; we’re a work family. And yes, that family includes some amazing moms (and one very dedicated cat mom!). Born from Mollie and Elise’s vision for a different kind of agency in 2017, our team is a testament to the power of flexibility, diverse perspectives, and a shared passion for client success.
Meet the Women of White Label Studio
Our CEO, Mollie Surratt, is the heart and soul of our agency. Her entrepreneurial spirit, honed from her experience in her family’s business, Bridals by Lori (of “Say Yes to the Dress Atlanta” fame!), and her impressive corporate career at industry giants like Mohawk Flooring and Shaw Floors, sets the tone for our entire team. Mollie’s dedication to creating impactful campaigns and fostering a supportive, diverse work environment is truly inspiring. And her Digital Communications Leader of the Year by PR News and Floor Focus Magazine’s “Future Focus” Marketing Winner awards speak for themselves. Plus, she’s a mom to two busy girls.
Alongside Mollie, our leadership team is a force to be reckoned with:
Alongside Mollie, our leadership team is a force to be reckoned with:
- Shira Z., VP Digital Marketing: Shira’s expertise in digital marketing is unparalleled. She’s been navigating the digital landscape since the early days of social media and continues to lead us with innovative strategies. Shira is the mom to three amazing kids.
- Abigail M., Creative Director: Abigail’s creative vision and passion for storytelling are the driving forces behind our visually stunning campaigns. She believes in building strong relationships and using creativity to make a positive impact. She does it all while balancing two toddlers.
- Savannah M., Social Media & Influencer Relations Director: Savannah, a new first-time mom, has a passion for social media and an understanding of consumer behavior, which makes her a master at building online communities and driving engagement.
- Shannon H., SEO & Inbound Marketing Director: Shannon’s deep knowledge of SEO and inbound marketing ensures our clients’ online presence is strong and effective. Plus, she’s a loving mom to one.
Celeste S., Operations Director: Celeste’s project management and client relations skills keep our operations running smoothly. Her organizational talent, and love for her feline furbaby, is top notch.
Celebrating the Women Leaders We Work With
We’re also incredibly fortunate to work with some truly remarkable women leaders who are making waves in their respective industries.
- Alyssa Cole, Senior Content Marketing Manager at Novalis® Innovative Flooring: Alyssa’s strategic approach to content marketing has been instrumental in spearheading numerous influencer marketing campaigns. Her ability to connect with consumer audiences, while balancing three kids, and drive engagement is truly impressive.
- Tina Bregeth, Vice President Customer Support at North Georgia Brick: Tina’s dedication to customer support and her ability to build strong relationships have been key to her success at North Georgia Brick. Tina’s adult daughter recently got married.
- Ericka Whittaker, Senior Director, Marketing & Segment at Tarkett Hospitality: Ericka’s expertise in marketing within the hospitality industry is exceptional. A mom to an active daughter, her strategic vision and ability to execute successful campaigns have helped narrate cohesive stories behind new flooring launches.
These women who balance it all, like our own team, demonstrate the power of leadership, innovation, and passion.
This International Women’s Month, we encourage you to reflect on the women who have inspired you. Support women-owned businesses, amplify women’s voices, and celebrate the incredible contributions women make every day. At White Label Studio, we’re committed to empowering women, both within our team and in the businesses we serve.
We’d love to hear about the women who inspire you. Connect with us on Instagram or Facebook and share your stories!
Author | Celeste Swatling
Celeste is the Operations Director at White Label Studio, where she’s spent the last two years overseeing all creative work, from design and development to SEO and social media. With a background in project management, client relations, and a B.A. in Mass Communication from Georgia College and State University, Celeste brings a well-rounded perspective to every project.