As the year comes to an end, we love to take a minute and reflect on all that has transpired. We celebrate the accomplishments of our team and clients and assess the challenges and opportunities we face throughout the year. Looking forward, we like to vision-cast for the new year and beyond to ensure we are working towards our goals and providing the best possible service to our clients to help them reach their goals.
To do this, we note continuing education opportunities and conferences that we’d like to attend and pinpoint industry resources to help us learn. Additionally, we prepare year-end presentations for our clients, analyzing their analytics and setting measurable objectives for the new year so that we can make the best decisions for our team, clients, and agency in 2023.
2022 was a huge year for White Label Studio! We added new clients: QUADSis Shoe Brand and Shaw Flooring Network, as well as added work with existing clients, including inbound marketing, website updates, and more photo shoots.
We also celebrated purchasing Haven Conference in September, allowing our agency to diversify our portfolio. We have attended Haven for several years and work with many of the influencers and brands who attend. Haven provides a great business opportunity to dive deeper into the influencer and content creation industry by investing in the Haven Mavens and growing the conference into a year-long experience where influencers are connected and supported.
We look forward to our first Haven as the official owners on July 27-29, 2023, in Atlanta, GA. We are in the process of securing speakers and finalizing the agenda, as well as confirming sponsors. Please reach out if you are interested or have any questions!
In July, we celebrated (and cried over) the retirement of White Label Studio CMO Elise Demboksi. As phenomenal as Elise is, we are beyond excited about her new chapter in life of traveling with her husband, spending time with her adult children, and enjoying the beautiful North Georgia mountains, which she relocated to for her retirement. As bittersweet as it was to see her go, we’re so grateful for her contributions to our agency.
We were honored to receive several DotComm awards from the Association of Marketing and Communication, including Platinum in Overall Body of Work, Tarkett Hospitality Social Media Marketing, Lori Allen Blog, and ProCore Influencer Marketing, as well as Gold for North Georgia Brick Content Marketing. While our most significant achievements are seeing success for our clients, these awards give our agency additional credibility.
This fall, White Label Studio was recognized as one of the nation’s leading B2B agencies by INC. Magazine in the Power Partner Awards. This was an outstanding accomplishment that brought proud tears to CEO Mollie Surratt.
2022 also came with its challenges and opportunities. We’re fortunate to have loyal clients who have been with us from the beginning and continue to see success in their businesses. However, we also have clients taking a more conservative approach to 2023 amid economic uncertainty. Our goal is always to help clients maximize their ROI with digital marketing. This year, in particular, we challenged ourselves to get creative with our services and meet our clients where they are.
We expect that 2023 will be an excellent year for White Label Studio and our clients as we weather economic conditions together. We have seen incredible growth in Influencer Collaborations, SEO & Inbound Marketing, Social Media Management, Graphic Design, Website Creation, and Content Marketing. We encourage our clients to stay active in marketing despite the economy as they work to gain market share and brand preference. We will keep a pulse on new and evolving marketing trends to best serve our clients.
Happy New Year from the White Label Studio family to yours!