CO-FOUNDER + CEO
After 15 years in corporate America, Mollie was ready for more. She wanted to work with a variety of businesses and help them build marketing strategies with measurable actions that drive results. As a working mom, she wanted to build a company that valued flexibility, family, and a culture of partnership and inclusion.
This passion and commitment led her to start White Label Studio in 2017 with long-time friend and co-worker, Elise Demboski. The company name reflects Mollie’s upbringing in the wedding industry. Born and raised in a suburb north of Atlanta, Mollie grew up in her family’s growing couture bridal business (ahem, so many white dresses).
Today, her family’s business, bridals by lori, is the stage of the hit TLC reality show Say Yes to the Dress: Atlanta. You can sneak a peek of Mollie on the show from time to time alongside her mother, store owner and star, Lori Allen. Mollie also enjoys working out, spending time with her husband and two girls, and caring for their petting zoo (dog, 2 bunnies, 3 turtles, and 2 fish).
How I Got Started
A journalism and mass communication major from Samford University, Mollie’s first entrepreneurial adventure was with Cosmopolitan Events, an upscale event design firm. During this time, Mollie planned over countless weddings and special events throughout the south, from intimate gatherings in the Savannah Room at the Four Seasons Hotel to lavish weddings for 1,200 guests!
Her unique style and ability to sincerely listen to her clients created unforgettable and award-winning soirees. Upon meeting her husband and relocating to north Georgia in 2006, Mollie spent 12 years in a blazer and heels leading two of the world’s largest flooring and carpet manufacturers in public relations, communications, and inbound marketing. Here, her teams won over 20 local and national marketing awards, and Mollie was named the national Digital Communications Leader of the Year by PR News in 2016.
While exciting and full of new experiences, Mollie’s entrepreneurial spirit still burned bright. Finally, Mollie decided to take a long-awaited leap of faith. Feeling the pull to spend more time with her daughters and follow her dream of achieving more, Mollie left the corporate world to pull together her most talented colleagues and begin White Label Studio.