At White Label Studio, we believe in the power of a compelling story. And few stories are as inspiring as the creation of a home – a true reflection of the lives lived within its walls. That’s why we’re incredibly excited to announce our newest project, the Northwest Georgia Idea House. The Idea House will embody thoughtful design that showcases the latest trends in smart building products while serving as a digital content hub for brand partners and sponsors.
As a marketing agency specializing in brand strategy, influencer marketing, social media, and digital marketing, White Label Studio is thrilled to leverage our expertise to build this house along with our clients and brands partners.
A Collaboration Built on Purpose
Nestled amidst the rolling pastures of Resaca, Georgia, the Northwest Georgia Idea House is more than just a beautiful residence; it’s a content marketing hub that will showcase the next generation of homestead living where style, technology, and historic charm coexist. This beautiful 7,360 sq/ft residence, inspired by the architecture found along the charming streets of Charleston, SC, will showcase how historical architectural elements, such as expansive porches, detailed trimwork, gas lanterns, and romantic fireplaces, can be seamlessly integrated with stylish modern furnishings and technology-first amenities.
The Idea House is a testament to the transformative power of collaboration. Our very own owner and founder, Mollie Surratt, co-founded the Idea House, bringing her seasoned perspective as a marketing professional in the home industry to the design process. An Atlanta native who found her haven in Northwest Georgia in 2006, Mollie brings a wealth of experience and a keen eye for design. Her background includes significant roles in public relations at Shaw Floors, where she collaborated on numerous high-profile projects like Southern Living Idea Houses, St. Jude Dream Homes, and HGTV Green Homes, as well as Mohawk Industries. Mollie is now a successful entrepreneur, founding the award-winning White Label Studio, a leading digital agency in the home sector. For Mollie, homes are both her business and her passion.
Her expertise was further honed during her experience running the Haven Conference. White Label Studio previously owned and ran the Haven Conference, a premier event dedicated to building online creative businesses. Haven was the go-to place to teach, inspire, and connect influencers in the DIY, home décor, and lifestyle space. We had the privilege of partnering with incredible brands like Home Depot, Benjamin Moore, Rooms To Go, and many more, fostering a vibrant community of passionate individuals.
When Mollie was vision casting the concept for the Northwest Georgia Idea House, the brands- and stars- aligned to make it possible.
Partnering for Impact
Driven by a desire to showcase the growing Northwest Georgia corridor and bring the best in smart homes to the area, the Idea House will also serve as a future haven for rescue horses and an equine therapy center for special needs children. The home will be opened for public tours for one month upon completion, offering a unique opportunity to experience this innovative home firsthand.
The Northwest Georgia Idea House wouldn’t be possible without the incredible contributions of its partners. We’re proud to highlight just a few of the brands bringing this vision to life, such as Horizon Stone, North Georgia Brick, Crest Home Solutions, and Walk Your Plans, among many others. These collaborations exemplify the dedication to quality and innovation that defines the Idea House.
Beyond beautiful design, the NWGA Idea House also has a powerful philanthropic mission. We’re honored to support their non-profit partner, Sunshine on a Ranney Day. This amazing 501(c)(3) organization is dedicated to creating life-changing home makeovers for children with special needs and life-altering illnesses. With the support of generous donors and partners, they design and build custom dream bedrooms, wheelchair-accessible bathrooms, and in-home therapy spaces—all at no cost to the families. This commitment to giving back truly elevates the spirit of the Idea House.
White Label Studio: Amplifying the Story
We’re proud to be partnering with the Idea House and its various collaborators, leveraging our expertise in:
- Social Media Management: Crafting engaging narratives and visuals to share the story of the Idea House across various platforms.
- Influencer Marketing: Connecting with key voices in the home and design industries to broaden reach and generate excitement.
- Content Development: Creating compelling stories, videos, and photography that showcase the unique features and philosophy behind the home to supply to our brand partners and share on our channels.
- Digital Advertising: Strategically targeting audiences to maximize visibility and drive engagement.
We’re honored to play a part in sharing the Northwest Georgia Idea House’s story and highlighting the incredible craftsmanship that will bring it to life.
Stay tuned to our channels for more updates, behind-the-scenes glimpses, and inspiring content from the Northwest Georgia Idea House!