At White Label Studio, faith is at the core of all we do, and clients are like family.
More Than A Marketing Agency
White Label Studio is so much more than a business, it’s a personal expression of our lives.
Strong in our faith, the White Label Studio team believes in treating others with kindness, honesty, and integrity. We keep these values at the forefront of everything we do.
White Label Studio was founded by two women who wanted more.
After working together for several years at Mohawk Industries and other major corporations, Mollie and Elise, White Label Studio co-founders, individually left the corporate world to start their own businesses in 2017. However, they constantly found themselves collaborating to support their clients, and in 2019, they joined forces to officially create White Label Studio.
Driven by the vision to run a different kind of agency, Mollie and Elise built a team of talented individuals that value hard work, inclusion, and are the best of the best in their respective area of marketing expertise—and all share the goal of putting the client first. Although Elise recently retired to enjoy time with her family and pursue her philanthropic calling, Mollie leads the White Label Studio team as CEO based on these founding principles.
Mollie has passion for helping businesses succeed, which could have something to do with the fact that she was raised by two pioneering entrepreneurs. The company name, White Label Studio, reflects Mollie’s upbringing in the wedding industry. Born and raised in a suburb north of Atlanta, Mollie grew up in her family’s growing couture bridal business, Bridals by Lori, home of Say Yes to the Dress Atlanta.
After nearly 15 years in corporate America, Mollie was ready to take the leap. She wanted to work with a variety of businesses and help them build marketing strategies with measurable actions that drive results. As a working mom, she wanted to build a company that values flexibility, family, and a culture of partnership and diversity.
When she’s not leading the White Label Studio team, Mollie enjoys working out (or running errands in workout attire), spending time with her husband and two girls, and caring for her furbabies. Fun fact, Mollie has dreamed of owning a marketing agency since she was in college.
Today, the multi-award-winning White Label Studio Agency boasts a creative, experienced, and ever-growing team of working mothers, cancer survivors, devoted dog-dads, husbands, wives, daughters, community leaders, and friends.
We come from different backgrounds including corporate, small business, entrepreneurship, nonprofit, and previous agency experience. Each team member brings unique talents as well as industry knowledge to White Label Studio while working together to accomplish our number one goal of allowing our clients and their successes to live at the forefront.