What if you invited over your most creative friends, gave them too many lattes, and asked them to create magic on behalf of your business? That’s pretty much us. Meet the amazing and growing team of The White Label Studio.

Big dreamer & vision Maker

Mollie S.

After beginning her career as a luxury event planner, Mollie spent 12 years in a blazer and heels leading two of the world’s largest flooring and carpet manufacturers in public relations, communications and inbound marketing. Here, her teams won over 20 local and national marketing awards. However, Mollie had a dream—and White Label Studio was born in late 2017. The rest is history. Mollie has a sincere passion for helping businesses succeed. A wife, girl mama, and puppy lover, Mollie is a fan of lattes, designer handbags, and flamingos.

strategic Maven & creative genius

Elise D.

Elise has been in the home décor and flooring industry for over 30 years, previously as VP of Creative Services for Mohawk, Executive Director of Wools of New Zealand, and as a marketing consultant. She has proven experience in all facets of marketing, and a passion for differentiating brands in ways that drive results. Mollie and Elise are business partners and push each other every day to be better. The only things Elise loves more than marketing are her husband, two kids and lab, Ella! 

Digital marketing prodigy

Shira Z.

To say that digital marketing is Shira’s calling would be an understatement; she has consistently been on top of the latest digital marketing trends since the launch of Facebook and Twitter, and hasn’t looked back! From developing impactful digital marketing strategies to implementing lead generating digital advertising programs, Shira knows how to marry today’s technology with 20+ years of marketing experience that have made some of the most recognizable brands into household names. A wife and mom, Shira’s current passions includes podcasting, food crawls, hashtags, and her Cavalier King Charles puppy. 

ultimate content king

Tim R.

Tim is multi-talented and holds a true passion for both writing and music. After graduating with a degree from UGA, Tim worked with Vh1, MTV and BET as a television personality and landed a nationwide record deal with Hollywood Records, a division of Warner Brothers. His music has been profiled by People and Complex magazines, while creating compositions for Sony Music, Peer Music, and Fox Sports South. Plus, Tim has written for leading business brands in addition to his music accolades. Yep, he’s pretty amazing. And he loves his husband and cats a lot.

Community Builder & Social media rockstar

Jessica G.

Jessica found her love for digital marketing and community building through founding her first tech startup company, MomSquad. Jessica is a proud recent graduate as a charter member of Atlanta Tech Village’s 2018 accelerator program for females and minorities in technology. An Atlanta native and mom of three boys, Jessica is an established influencer, brand-builder, and digital marketing manager. She enjoys creating social media content and strategy, community building, and copywriting. Jessica specializes in affiliate programs, influencer campaigns, and organic social growth. In her spare time, she is passionate about practicing yoga, playing piano, and cheering on her three boys at the ballpark!

Numbers Ninja & Wordsmith Wizard

Jason S.

Jason is Mollie’s husband and is invaluable to the business operation of the White Label Studio. Jason manages the books, handles invoicing, and counts the beans. Also a talented content creator in addition to his day job as an SVP in the flooring industry, Jason proofreads much of the White Label Studio content to ensure top quality before it’s delivered to our clients. Jason is also an expert in Fantasy Football, craft beer, and hilarious YouTube videos. 

Content Queen

Brenda S.

Always an avid reader, Brenda has spent the last 30+ years of her career leading a large corporate team in forecasting, analytics, and customer service. With a desire to flex her creative muscles, Brenda picked up a pen (or laptop, in her case) and hasn’t put it down. Her writing is fresh, clear, and dynamic—while thoughtfully business-centered. Plus, she’s a Mimi, mom, wife, and dog mom. 



While participating in an intensive immersion into European marketing, Sheri visited the studios of legendary Swiss graphic designer, Armin Hofmann; Swatch Watch designers, Jean and Katie Robert; and the graphic designer for the Palace of Versailles, Jean Baptist Blom. This experience, coupled with her BFA degree in Graphic Design from Ball State, caught the eye of C.R. Gibson. After hiring Sheri, she designed a custom baby collection for Target. The success of this project led Sheri on a career path in the gift industry, earning high praise from clients like Bed Bath & Beyond, Barnes & Noble and Home Goods. Sheri’s work is coveted for its clean, current design aesthetic. To top it off, Sheri has a fun-loving personality and an adorable dog named Mac. 


Patty R.

Patty has had a ridiculously diverse career, writing about everything from relief pitchers to economic development to why calico cats are almost always female. Her clients have included Major League Baseball, Georgia Trend Magazine, How Stuff Works, ChopTalk Magazine, WebMD and many others. She assisted former major league pitcher Billy Wagner in the writing of his memoir, ‘A Way Out: Faith, Hope and the Love of the Game.’ Patty comes from a family of great storytellers and loves nothing more than to hear or tell a good yarn herself. She is a proud Army brat; loves hiking with her trail buddy and hubs, Steve; is mom of three grown children and grandma of five.  


Get in Touch

204 N Wall Street

Calhoun, Georgia 30701

(888) 747-3877


Want to Schedule a Time to Chat?