The White Label Team
What if you invited over your most creative friends, gave them too many lattes, and asked them to create magic on behalf of your business? That’s pretty much us. Meet the amazing and growing team of The White Label Studio.
Big dreamer & vision Maker
After beginning her career as a luxury event planner, Mollie spent 12 years in a blazer and heels leading two of the world’s largest flooring and carpet manufacturers in public relations, communications, and inbound marketing. Here, her teams won over 20 local and national marketing awards. Mollie has a sincere passion for helping businesses succeed, and this led her to found White Label Studio in late 2017 with Elise Demboski. The rest is history. A wife, girl mama, and puppy lover, Mollie is a fan of lattes, designer handbags, and flamingos.
strategic Maven & creative genius
Elise has been in the home décor and flooring industry for over 30 years. Highlights of her career include ten years as a marketing consultant through her own company, Impressions Marketing, four years as Executive Director for Wools of New Zealand, and six years as VP of Creative Services for Mohawk Industries. She has proven experience in all facets of marketing and has a passion for differentiating brands in ways that drive results. Joining forces with Mollie Allen Surratt, they started White Label Studio in 2017. Recently moving to the north Georgia mountains, Elise enjoys hiking with her family and two dogs, making s’mores by the fire, and drinking copious amounts of coffee.
Digital marketing prodigy
To say that digital marketing is Shira’s calling would be an understatement. She has consistently been on top of the latest digital marketing trends since the launch of Facebook and Twitter, and hasn’t looked back! From developing impactful digital marketing strategies to implementing lead generating digital advertising programs, Shira knows how to marry today’s technology with 20+ years of marketing experience. A wife and mom, Shira’s current passions includes podcasting, food crawls, hashtags, and her Cavalier King Charles puppy.
ultimate content king
Tim is multi-talented and holds a true passion for both writing and music. After graduating with a degree from UGA, Tim worked with Vh1, MTV, and BET as a television personality and landed a nationwide record deal with Hollywood Records, a division of Warner Brothers. His music has been profiled by People and Complex magazines, and he has created compositions for Sony Music, Peer Music, and Fox Sports South. In addition to his music accolades, Tim has written for leading business brands. Yep, he’s pretty amazing. And he loves his husband and cats a lot.
Community Builder & Social media rockstar
Jessica found her love for digital marketing and community building through founding her first tech startup company, MomSquad. Jessica is a proud recent graduate and a charter member of Atlanta Tech Village’s 2018 accelerator program for females and minorities in technology. An Atlanta native and mom of three boys, Jessica is an established influencer, brand-builder, and digital marketing manager. She enjoys creating social media content and strategy, community-building, and copywriting. Jessica specializes in affiliate programs, influencer campaigns, and organic social growth. In her spare time, she is passionate about practicing yoga, playing piano, and cheering on her three boys at the ballpark!
Numbers Ninja & Wordsmith Wizard
Jason is Mollie’s husband and is invaluable to the business operation of the White Label Studio. Jason manages the books, handles invoicing, and counts the beans. In addition to his day job as a SVP in the flooring industry, Jason is a talented content creator and proofreads much of the White Label Studio content to ensure top quality before it’s delivered to our clients. Jason is also an expert in fantasy football, craft beer, and hilarious YouTube videos.
Rachel is a curious, communicative co-creator who likes alliteration. She has a diverse background in graphic design, organic farm management, and athletics. Her education and first professional work came from the Savannah College of Art and Design, where she played basketball, earned two degrees, and was hired by the university’s design press printing department as a graphic designer. Years later, she moved from the office to the fields, working beside some of her native Georgia’s most respected farmers before becoming the manager at Wrecking Barn Farm in 2015. While navigating nature’s deadlines, she did freelance graphic design for ObliqSound, Creek Valley Records, Atlanta Roller Derby (where she also skated), and others. In her free time, Rachel can be found in the woods, at a skating rink, or at the bottom of a cuddle pile with her partner Nicole, 2 dogs (Bess and Ren), and cat (Uzo).
Hope has a passion for all things organization and enjoys coordinating behind the scenes to make sure things run smoothly. She holds a degree in Marketing from the University of Georgia and has worked in both the corporate and non-profit worlds as a marketing professional. She loves writing, organizing, and interacting with people of diverse skill-sets. Her favorite roles are that of wife and soon-to-be mom to a baby boy! When it comes to hobbies, Hope enjoys cooking, hiking, and playing with her two pups, Beau and Duke.
Patty has had a ridiculously diverse career, writing about everything from relief pitchers to economic development to why calico cats are almost always female. Her clients have included Major League Baseball, Georgia Trend Magazine, How Stuff Works, ChopTalk Magazine, WebMD, and many others. She assisted former major league pitcher Billy Wagner in the writing of his memoir, A Way Out: Faith, Hope and the Love of the Game. Patty comes from a family of great storytellers and loves nothing more than to hear or tell a good yarn herself. She is a proud Army brat, loves hiking with her trail buddy and hubs, Steve, is a mom of three grown children, and a grandma of five.
Graphic Designer Extraordinaire
Teresa is an award-winning graphic designer that specializes in direct marketing. With 20+ years in the design field, she’s worked in big-name, global agencies and helped develop in-house design studios across the U.S. She loves immersing herself in every client and takes the time to truly explore their target market – all to design stellar creative that delivers results. She enjoys exploring the psychological side of direct marketing design and finding new ways to apply it to her work. A Wisconsin native, Teresa now lives in South Carolina where she enjoys being a color guard caption head for a nationally-ranked marching band and spoiling her two adorable pups.
social media marketing
Abigail is an avid writer, designer, and visual strategist. She is a creative at heart, who strongly believes that success is a direct result of the relationships we build with people and passion for the work we do. Her background comes from over five years of digital media and content creation for both print and web, with a strong background in visual communication and graphic design. She thrives on coffee and late nights and is an inspirational guru. She focuses on engaging viewers with compelling storytelling that creates a positive impact, promoting brand loyalty and community. One of her biggest aspirations involves impacting the lives of others with her creative talents. In her free time, she can be found spending time with her pup Lucy and kitten Merlin, sketch journaling, or exploring the hiking trails of North Georgia.
digital media director
Calhoun, Georgia 30701