The White Label Team
What if you invited over your most creative friends, gave them too many lattes, and asked them to create magic on behalf of your business? That’s pretty much us. Meet the amazing and growing team of White Label Studio.
Creative director
Abigail M.
Abigail is an avid writer, designer, and visual strategist. She is a creative at heart, who strongly believes that success is a direct result of the relationships we build with people and passion for the work we do. Her experience includes digital media and content creation for both print and web, with a strong background in visual communication and graphic design. She thrives on coffee and late nights and is an inspirational guru. She focuses on engaging viewers with compelling storytelling that creates a positive impact, promoting brand loyalty and community. One of her biggest aspirations involves impacting the lives of others with her creative talents.
VP Digital Marketing
Shira Z.
To say that digital marketing is Shira’s calling would be an understatement. She has consistently been on top of the latest digital marketing trends since the launch of Facebook and Twitter, and hasn’t looked back! From developing impactful digital marketing strategies to implementing lead generating digital advertising programs, Shira knows how to marry today’s technology with 20+ years of marketing experience. A wife and mom, Shira’s current passions includes podcasting, food crawls, hashtags, and her Cavalier King Charles puppy.
SEO & Inbound Marketing Director
Shannon H.
Shannon has 11+ years of experience helping businesses thrive and grow through digital marketing and SEO strategies. She has deep experience in all facets of inbound marketing. She has worked on proposing and implementing new digital marketing initiatives and campaigns, SEO, generating leads, and building prospecting funnels, just to name a few. Shannon is Inbound Marketing, SEO, and Google Analytics certified. Shannon brings expertise in developing successful SEO strategies to drive sales, boost customer engagement, and establish brand loyalty.
Social Media & Influencer Relations DIRECTOR
Savannah S.
Savannah is inquisitive and passionate about social media marketing and the way it shapes consumer behavior. She is a Calhoun local and a graduate of the University of North Georgia where she earned a Bachelor’s of Business Administration in Marketing. She spent two years working at Walt Disney World, in various roles, where she found her love for marketing. She loves learning new skills and meeting new people. In her spare time, she loves spending time with her family, traveling, coloring, and loving her dog into annoyance.
WEB DEVELOPER & DESIGNER
Leslie S.
Leslie is a technology geek: she’s developed over 200 websites over the past two decades, along with the connecting tech that brings marketing plans to life. Her specialty is WordPress, specifically creating custom themes that provide all the features you need, without the bloat from unnecessary shiny things that aren’t relevant to your site. She believes strongly that your website can’t exist in a vacuum – at least not if it’s going to be an effective team player. That is why she’s excited to build websites that stay on brand and are guided by solid marketing strategies so that the end result is a system that helps you meet your goals.
operations DIRECTOR
Celeste S.
Celeste has a background in Project Management and Client Relations. B.A. of Mass Communication at Georgia College and State University and has worked with various clients on videography projects, social media and graphic design. Celeste is also no stranger to content creation, as she has her own social media presence where you can find her DIY-ing her house, painting murals and organizing as a professional organizer. In her spare time, you can find her playing tennis, catching up on reality television, along with various arts and crafts.
Financial director
Ashley B.
Ashley is a Calhoun native and a graduate of Shorter University with a Bachelor’s in Business Administration in Accounting and a Master’s in Business Administration. She has worked in the educational accounting field for almost seventeen years with her current role being an Accounting Professor at GNTC. She loves taking on new projects and loves working with numbers in all aspects. Her favorite part of accounting is the problem solving and analysis of financial data. In her spare time, she loves spending time with her son and her family, staying active and traveling.
content creator
Candice W.
Candice began her career as a newspaper reporter, covering everything from court cases to cat clubs, and never turning down a good story. She loved the diversity and excitement of daily news but made a career change to print sales, where she worked hard to hunt leads and help marketers and creatives grow their businesses through effective print and digital strategies. She loves mysteries, solving puzzles, researching, and most things vintage. Now, as a busy parent of two, she’s returning to her passion for writing and helping businesses tell their most impactful stories with creative content.
GRAPHIC DESIGNER
Ale V.
Ale is a bit of a professional wild card. She began her college studies in nursing and loved the problem solving of pathophysiology but ultimately found herself desiring more control and creativity in her profession. She continued her studies and eventually discovered the perfect blend of problem-solving and creativity in graphic design. Since graduating, she has become a mother to an adventurous baby girl and explored diverse freelancing opportunities. She is an avid learner and is continuously acquiring new skills – even in her downtime when she enjoys taking on woodworking projects with her husband. She truly blends the digital with the concrete and aspires to help others with her unique skillset.
Web Developer and Designer
Alvin S.
With nearly a decade of experience in web development and design, Alvin Sy is a seasoned expert who has lent his skills to diverse projects worldwide. Alvin’s journey includes working as a Shopify Developer at Wesper Company, where he honed his expertise in e-commerce solutions. His impressive portfolio encompasses a wide range of platforms, including Shopify, Bigcommerce, WordPress, Wix, and even Squarespace.
During his five-year tenure with Bridals by Lori, Alvin not only excelled in web development but also made significant contributions to web and mobile app design. His passion for his craft is only rivaled by his love for a good cup of coffee. He believes that just like a perfect brew, every website and design project should be a seamless blend of creativity and functionality.
White Label Studio / hello@whitelabelstudio.com / PO Box 1411 Calhoun, GA 30703 / (888)747-3877