In the digital marketing world, it is important to incorporate SEO (Search Engine Optimization) into your marketing strategy. SEO is how consumers search online. They often do this by typing a word or phrase (keywords) into a search engine like Google or Pinterest. SEO experts are constantly working to determine the right mix of keywords for a brand or product to help it show up when consumers type in related words and phrases. So what do you need to know about keywords and what they mean for your business? We wanted to share a basis overview of what keywords are, and how you can use them to improve your digital marketing strategy.

What are Keywords?

Keywords are, in essence, exactly what they sound like: targeted words or phrases that consumers search for when they are looking for answers to questions or particular products to meet a need. For example, if you are looking for “shoe stores near me” and you type this phrase into Google, the results that pull up will be those that have keywords on their site like “shoes”, “city and state you are in”, and other related keywords like “boots”, “sandals”, and “high-heels”. The same is true if you are looking for something more general like “french country design”. The results you see will contain products as well as articles, guides, and more that contain keywords like “french country”, “french country design”, and “french country style”. 

How Do You Find the Best Keywords for Your Business?

Keyword Research and Content SEO
Keyword Research and Content SEO

Now that you understand what keywords are, you may be wondering “what are the best keywords for my business?” This is a great question to ask, and the process of finding what keywords are best for your business is called keyword research. When it comes to keywords, its important to find words and phrases that are relevant to your business or industry. Its equally as important to find keywords that you have the opportunity to rank for. Super competitive keywords are more difficult to show up in search results for, so you want to go after keywords that are less competitive to increase the opportunities for your website to show up in search results. 

What is Content SEO?

When talking about keywords, we are often referring to content SEO, which is creating content to help your webpages rank higher in search results. This includes everything to do with the writing and structure of your website from blog posts to product descriptions and details, guides, and directories to name a few. This is why content marketing and SEO go hand-in-hand. SEO experts can do keyword research to determine what relevant keywords a company or product has the best chance to rank for. They can then help guide content creators on how to best structure their blogs, product descriptions, local pages, and more.

What is Technical SEO?

Website Performance
Website Performance & SEO

Technical SEO refers to website and server optimization that helps a search engine more easily crawl and rank a website organically. This can be done by improving site speed, optimizing your website for mobile, getting rid of duplicate content, creating an XML sitemap, registering your website with Google Search Console, and other technical features that search engines consider important. Technical SEO can often be improved by having an SEO expert perform a website audit and implementing the recommendations with the help of an SEO expert, website developer, or internal staff. Content and technical SEO work together to determine a website’s overall performance and ranking which affects organic website traffic. 
White Label Studio is equipped with several highly skilled SEO experts including SEO and Inbound Marketing Director, Shannon Henrici, as well as Inbound and Support Manager, Dionne Jones. They have 16+ years of combined experience with SEO and can handle all aspects of SEO from content SEO to technical SEO, website audits, and more. We also have an incredible Content Director, Tim Rasmussen, who is skilled in content creation and has an SEO background with support from Shannon. We also have website developers and graphic designers on our team who aid in website creation and maintenance. If keywords and content and technical SEO are areas you would like expert help in with your business, we would love to help you! Regardless of whether you have an existing website that just needs a little extra help or you are starting from scratch, we have served clients across the spectrum and have received several accolades for our work. Reach out to today to learn more!

business woman white blazer red shirt
Shannon Henrici, SEO and Inbound Marketing Director