
Yoder & Co. Floors
Rebranding
Yoder & Co. Floors, formerly known as “Budget Carpet & Flooring,” recognized the need to elevate their brand identity and attract a wider customer base. To achieve this, they partnered with us to develop a comprehensive rebranding strategy encompassing a new name, logo, and a full-scale integrated marketing plan.

Contemporary Design
Our team crafted a contemporary logo, featuring a strong, sans-serif font paired with a uniquely designed ampersand to symbolize both modern style and timeless elegance. Beyond the visual identity, we delved into their target market – flooring consumers in Columbus, OH – and formulated a strategic roadmap to guide their marketing efforts. This included a detailed plan to effectively launch the rebrand and position Yoder & Co. as a leading authority in the Columbus flooring market, known for quality products, integrity, and personalized service.

