What Is White Label Digital Marketing?

White label digital marketing means a specialized agency handles the work behind the scenes while your brand gets the credit. You bring in the clients, we handle the marketing, and nobody's the wiser.

Do You Work With Flooring and Home Industry Brands Specifically?

Yes, and that focus is intentional. The home and flooring space is where we live. We know the products, the audience, and what actually resonates -- so there's no ramp-up time and no generic strategies.

What Marketing Services Do You Offer for Flooring and Home Brands?

Content creation, social media management, email marketing, influencer partnerships, SEO, website updates, and more. Everything is built around the home and flooring industry, so it's never a one-size-fits-all approach.

Will My Clients Know I'm Working With an Outside Agency?

Not unless you tell them. We work completely behind the scenes, and all deliverables go out under your brand.

What Size Businesses Do You Typically Work With?

We work best with small to mid-size home and flooring brands that want consistent, strategic marketing without building out a full in-house team. If that sounds like you, we're probably a good fit.

Do You Offer Social Media Management for Home and Flooring Brands?

Yes. We handle everything from content planning and copywriting to scheduling and tracking. We know how to make flooring and home products look great and connect with the right people.

How Do We Get Started Working Together?

It starts with a conversation. Reach out through our contact page and we'll set up a discovery call to learn about your brand and your goals. From there, we put together a scope that actually fits.

What Makes White Label Studio Different From Other Agencies?

We do what we say we're going to do. That sounds simple, but it's rarer than it should be. Our team is responsive, analytical, and report-driven -- you'll always know what's working and why. No ghosting, no vague updates, no excuses.

White Label Studio Wins 4 dotComm Awards 2026

Table of Contents

Platinum: Wild Runway eBrochure
Gold: Lowe’s + STAINMASTER Influencer Campaign
Gold: Get Inspired, Kaleen’s Blog
Honorable Mention: North Georgia Brick Landing Page
Thank You

We’re so excited to announce that White Label Studio brought home four dotComm Awards this year, one Platinum, two Gold, and one Honorable Mention, and every single one of them belongs to the clients and creative work behind it.

The dotComm Awards are run by the Association of Marketing Communication Professionals and recognize excellence in web creativity and digital communication across thousands of entries worldwide. Here’s what earned each of these four awards.

Platinum: Wild Runway eBrochure (186. eBrochure)

Tarkett Hospitality’s Wild Runway eBrochure came out of a collaboration with Kellie Sirna, co-founder of Studio 11 Design, and it reimagines traditional animal print through architectural texture and modern luxury. The digital brochure let users explore the Axminster weaving process and Sirna’s custom color palettes interactively, and we backed it with an email campaign and social rollout that fed directly into a high-end print run sent to hospitality clients nationwide. You can view the full eBrochure here.

The goal was to make a flooring launch feel like a runway moment, and the judges agreed it landed.

Gold: Lowe’s + STAINMASTER Influencer Campaign (121. Use of Industry Influencer)

This campaign paired STAINMASTER flooring, sold exclusively at Lowe’s, with three of the most trusted names in the DIY renovation space: Liz Rishel (@withinthegrove), Lauren Shaver (@blesserhouse), and I Spy DIY (@ispydiy). Instead of traditional ads, each creator documented real home renovations in progress, tips, challenges, and all.

Liz Rishel’s flagship reel brought in an impressive amount of visibility and strong interaction, resulting in an engagement rate well above industry benchmarks, while her multi-part story series averaged substantial viewership per frame. The cottage renovation reel by I Spy DIY added even more visibility to the campaign, and Lauren Shaver’s content contributed a major boost in reach across multiple platforms.

Gold: Get Inspired, Kaleen’s Blog (86. Blog Overall)

Kaleen’s blog exists to make rug shopping less intimidating, whether that’s explaining hand-knotted Axminster construction or helping someone pick a palette for an open floor plan. We built the content strategy around real search intent from both homeowners and retailers, covering trending topics like the 2026 “Grounded Sanctuary” design movement and the practical benefits of natural wool fiber. It’s become a resource retailers actually use as a sales tool, not just a place consumers land once and leave.

Honorable Mention: North Georgia Brick, A Foundation for Commercial Success (34. Landing Page)

North Georgia Brick’s commercial landing page was built for architects, developers, and contractors who need more than a product catalog. It brings together the full product line, partner manufacturer details, and LEED documentation in one place, and it connects directly to the commercial sales team with dedicated contact points so a project can move from blueprint to job site without friction. Since launch, it’s driven a real increase in commercial business for North Georgia Brick.

Thank You

Four awards in one year is a reflection of the clients who trust us with their brands and the team that shows up for them every day. Congratulations to everyone who worked on these accounts, and thank you to Tarkett Hospitality, Kaleen, North Georgia Brick, and Novalis for the partnership that made this possible.

Want to work with the team behind these campaigns? Meet the team at White Label Studio and let’s talk about what we can build for your brand.

Get in touch to start the conversation.

Celeste Swatling

Operations Director, White Label Studio

Celeste Swatling brings over a decade of experience in project management, client relations, and digital marketing to her role as Operations Director at White Label Studio. She keeps the engine running overseeing team workflows, client projects, social strategy, and influencer partnerships without ever losing the creative thread. When she’s not behind the scenes making it all work, you’ll find her on the pickleball court, hosting trivia night, or DIYing something around her house.