What Is White Label Digital Marketing?

White label digital marketing means a specialized agency handles the work behind the scenes while your brand gets the credit. You bring in the clients, we handle the marketing, and nobody's the wiser.

Do You Work With Flooring and Home Industry Brands Specifically?

Yes, and that focus is intentional. The home and flooring space is where we live. We know the products, the audience, and what actually resonates -- so there's no ramp-up time and no generic strategies.

What Marketing Services Do You Offer for Flooring and Home Brands?

Content creation, social media management, email marketing, influencer partnerships, SEO, website updates, and more. Everything is built around the home and flooring industry, so it's never a one-size-fits-all approach.

Will My Clients Know I'm Working With an Outside Agency?

Not unless you tell them. We work completely behind the scenes, and all deliverables go out under your brand.

What Size Businesses Do You Typically Work With?

We work best with small to mid-size home and flooring brands that want consistent, strategic marketing without building out a full in-house team. If that sounds like you, we're probably a good fit.

Do You Offer Social Media Management for Home and Flooring Brands?

Yes. We handle everything from content planning and copywriting to scheduling and tracking. We know how to make flooring and home products look great and connect with the right people.

How Do We Get Started Working Together?

It starts with a conversation. Reach out through our contact page and we'll set up a discovery call to learn about your brand and your goals. From there, we put together a scope that actually fits.

What Makes White Label Studio Different From Other Agencies?

We do what we say we're going to do. That sounds simple, but it's rarer than it should be. Our team is responsive, analytical, and report-driven -- you'll always know what's working and why. No ghosting, no vague updates, no excuses.

Curated & Crafted: Turning Our Upstairs Hallway and Playroom into a Bright Tween & Teen Space

Table of Contents

The Upstairs Hallway: From Wasted Space to Mudroom Magic
The Playroom: The Ultimate Tween & Teen Sanctuary

Welcome back to Curated & Crafted by WLS Leader Mollie Surratt!

If you’ve been following along, you know our family’s home journey took a sudden, wonderful plot twist. My husband, Jason, and our two daughters, Caroline (15) and Charlotte (11), were fully prepared to build from the ground up. But living in a small town like Calhoun, Georgia means news travels fast. Word got out that a home we had admiringly driven past for years was about to hit the market. Within days, we were under contract.

After closing, the real adventure began. I stepped into the role of lead designer, leaning heavily on the genius of my best friend and famed Tuscaloosa interior designer, Asheley York. Meanwhile, Jason bravely took on the role of contractor, balancing full-scale renovations on top of his demanding day job. Together, we updated practically every inch of the house: new flooring, cabinetry, quartzite and marble counters, statement light fixtures, and everything in between. We leaned into high-low styling, mixing trade discounts and high-end finds with a few unbelievable Facebook Marketplace scores.

Today, I am so excited to share two spaces that have quickly become the functional heart of our home’s second floor, the upstairs hallway and the playroom.

The Upstairs Hallway: From Wasted Space to Mudroom Magic

When we bought the house, the upstairs hallway was incredibly dark and dominated by a massive, built-in alcove desk. Since we had already designed dedicated homework desks inside both Caroline’s and Charlotte’s bedrooms, this space just felt like a huge waste of footprint for our family’s needs.

Because our main floor didn’t have space for a traditional mudroom, necessity forced us to get creative. We knocked out the old desk and built custom mudroom lockers right into the hallway alcove with the help of The Designery right here in Calhoun. Each girl got her own dedicated locker section complete with hooks, cubbies, and drawers. Today, it’s where all the day-to-day chaos gets tucked away: cheerleading gear, bookbags, winter coats, and art supplies all have a place. It’s been an absolute game-changer for keeping our family organized!

Custom wood-front mudroom locker wall built into the upstairs hallway alcove

Upstairs hallway with the custom built-in locker wall beside the staircase

The Playroom: The Ultimate Tween & Teen Sanctuary

Just beyond those hallway lockers lies our large bonus room. Without a basement hangout space, we needed this room to do a lot of heavy lifting as the girls grow up. We decided to transform it into the ultimate tween and teen sanctuary.

We thoughtfully zoned the room for every phase of their life right now:

The Mini Kitchen: A snack bar setup complete with retro fridge, small sink, and pink microwave stocked with their favorite drinks and snacks so they don’t have to run downstairs during movie nights.
The Lounge Zone: A spacious seating area made for movie marathons, sleepovers, and late-night chats with friends.
The Nostalgia Corner: A dedicated play and display area for their cherished American Girl Doll collection, giving them a sweet nod and the occasional playtime.

Playroom mini kitchen with a retro fridge, pink microwave, and pink pendant light

Playroom snack bar with a retro fridge and mint green cabinetry

Design-wise, we wanted this room to feel joyful, light, and vibrant. We grounded the space with crisp white trim, then painted the walls in Benjamin Moore Antique Sky, a serene, soft blue that instantly opened up the room. To add energy and personality, we incorporated playful Laura Park Designs wallpaper, custom wall art featuring our four sweet dogs, and punchy pink accents throughout to keep it girlie.

What started as a dark, underutilized footprint is now a bright, happy haven where Caroline and Charlotte love spending time.

Stay tuned for our next update as we continue taking you room-by-room through our Calhoun renovation!

Mollie Surratt

Founder & CEO

Mollie founded White Label Studio in 2019 after years in flooring industry leadership at Mohawk and Shaw. She’s been named a Digital Communications Leader of the Year by PR News and a Future Focus Marketing Winner by Floor Focus. When she’s not building brands, she’s usually elbow-deep in her own home renovation.