Our client’s success is at the heart of what we do, and we are thrilled when we can help clients score big wins for their business and brand. Our client, Horizon Stone, was recently featured in an Architectural Digest video tour by a prominent influencer, Amber Interiors— a partnership that White Label Studio cultivated to grow the stone veneer brand’s social footprint. The influencer collaboration started over a year ago when Horizon Stone’s beautiful veneer was selected to be part of Amber’s home renovation.
So far, the video has received over 1 million views to-date! The collab showcases Horizon Stone’s gorgeous 19th Century in Hermitage and, because of the project’s popularity, has paved the way for new business partnerships throughout the west coast.
Amber is the CEO at Amber Interior Design and founder of the blog, All Sorts Of. She has garnered clients and followers from around the world. As a pioneer of the white-wall, laid back California aesthetic, Amber’s eclectic design approach and affinity for found objects has made her a household name. Amber Interiors has over 1 million followers on Instagram and is known for her simple, natural, cozy interior design.
White Label Studio began working with Horizon Stone, a stone veneer manufacturer based in Chattanooga, TN, at the end of 2019, taking on their social media management, website design, graphic design, blog content, and more to help grow their audience and increase engagement and ultimately sales. WLS specializes in influencer marketing and pitched the idea to Horizon Stone of working with an influencer for a stone veneer installation to give potential customers a first-hand look at the product in a home.
Horizon Stone followed Amber on social media and admired her clean, organic aesthetic. Amber was in the midst of renovating her dream home in California and reached out to Horizon Stone about collaborating on the stone for her reimagined home. White Label Studio helped coordinate the partnership by communicating with Amber on her selection and the design process. She selected 19th Century in Hermitage and did a custom mix mortar. You can read more about her selection process in her blogs here:
The stone veneer was used on the outdoor fireplace and exterior of the home. It is a perfect match for the design that Amber was going for. Although it’s a newly renovated house, it feels like it’s always been around!
Influencer marketing gives consumers real ideas in real homes, and in this case it was the perfect match for Horizon Stone and Amber. The collaboration put Horizon Stone on the map on Instagram. Shortly after the collaboration went live, comments and DMs started pouring in about Amber’s stone and other products from Horizon Stone. Before the partnership, Horizon Stone didn’t sell in California, but after overwhelming demand, they opened up several distribution partners in California to service the west coast.
Amber featured the stone in a recent home tour with Architectural Digital
Amber also just came out with her first book which you can learn more about here:
This partnership is just one example of how marketing can open up opportunities for brands to grow and gain recognition. At White Label Studio, this is why we do what we do! We love seeing our clients succeed and knowing that we helped play a part in their success. If you have ever considered partnering with a marketing agency to grow your business, we hope this inspires you to take the next step. You never know what it could lead to.