Meet Elise

Co-Founder: The White Label Studio

Elise’s career started in the floorcovering industry in 1989, working for Karastan in Greensboro, NC. It is there that she met her husband, Steve, who supported her desire to move to Georgia when Mohawk purchased Karastan in 1992. Elise worked in Calhoun as communications manager for several years before she was recruited to be the communications manager for Wools of New Zealand. As much as she loved the job, traveling internationally became difficult as Steve and Elise started having children.

My Story

How I Got Started

After much consideration, Elise decided to start her own marketing company in 1997 called Impressions Marketing. Wools of New Zealand and Karastan became clients, in addition to many smaller, higher-end manufacturers and brands like Louis de Poortere, 828 International, Cabana Joe, and the Sutton brand of Shaw. Elise worked for herself for 11 years before being asked to head up Wools of New Zealand in the U.S. as Executive Director in 2008. She held that position until 2011 when she was contacted by Mohawk to consider being their VP of Creative Services. Six years later, she decided to bring all her knowledge and expertise full circle through her own agency, Emerge. During the first two years she worked so closely with Mollie that the two decided to join forces under the name White Label Studio.

During her career, Elise managed every aspect of marketing, combining her creative talents with strategic planning to drive profitable results.  She is passionate about every project and loves working with companies to help increase their brand presence, preference, and sales.


Get in Touch

204 N Wall Street

Calhoun, Georgia 30701

(888) 747-3877


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