We’re beyond excited to announce the creation of White Label Talent! This division of White Label Studio will focus on matching influencers and content creators with brands in the home and lifestyle categories. As a full-service digital agency that specializes in marketing strategy, website design, graphic design, social media management, social advertising, influencer marketing, and more for national brands in the home and flooring industries, we felt that adding talent management to our list of services offered was a natural fit.
The team at White Label Talent includes Shira Zwebner and Savannah Swink, who have more than a decade combined of influencer collaboration experience. Together, they have successfully negotiated and managed more than 100+ campaigns in the home, lifestyle and fashion categories including successful campaigns on behalf of Mohawk Home, Carpet One Floor & Home, Novalis, Twenty & Oak, Raintree Floors, Hearthwood Floors, Bridals by Lori, Lori Allen, Farmhouse Frocks, Horizon Stone, and more!
Working with brands and influencers is something that we have truly grown to love, and we’re excited to expand that knowledge and experience into talent management. Drawing upon our unique perspective from our brand experience, we will be able to go beyond just introducing our talent to brands for collaboration opportunities. Additional services in the talent division will include:
- Audience refinement – Helping our talent understand their audience(s) and which brands/projects resonate best on their blogs and social channels.
- Media kit creation – Developing a powerful media kit helps brands vet potential collaborations and helps influencers communicate their attributes quickly and effectively.
- Contract negotiations – From drafting to negotiations to final signature, our team will handle the contract process from start to finish.
- Content review – Our team will edit our talent’s content to ensure all deliverables, key messages, and trackable links are on par with the brand’s requests while protecting the integrity of the influencer’s brand voice.
- Campaign management – From concept through execution, our team will manage all campaigns, ensuring our talent focuses on what they do best – creating incredible content.
- Analytics and Reporting – We recognize how important results are to both influencers and brands. We will facilitate the reporting process so brand partners keep coming back.
- Optional Website Design, SEO, and Website Analytics Consultation
- Optional Social Media Management including content calendar creation, scheduling, responding, and analytics
Meet the Team:
Shira Zwebner
As Vice President of Digital Marketing, Shira has consistently been on top of the latest digital marketing trends since the launch of Facebook and Twitter. One of the first members of the White Label Studio team, Shira brought her experience managing influencer programs for Karastan and Mohawk Flooring, to WLS’s suite of clients. During the past three years, Shira has connected macro and micro-influencers with our home and lifestyle brands, creating impactful partnerships that continue to yield results year over year and win industry awards. From SEO driven blog content to social amplification and YouTube/reel creation, our influencers and content creators have become loyal, brand ambassadors who love our client’s products.
Shira will be managing our talent division, focusing primarily on talent acquisition, brand outreach, contract negotiations, audience refinement and content review..
Savannah Swink
Savannah is inquisitive and passionate about social media marketing and the way it shapes consumer behavior. She is a Calhoun local and a graduate of the University of North Georgia where she earned a Bachelor’s of Business Administration in Marketing. She began working in influencer marketing in 2020 and has fallen in love with the “behind the scenes” work involved in Influencer Marketing.
Savannah will be responsible for talent relations, media kit creation, campaign management, and analytics/reporting.
Now, meet our talent!
Erin Spain is a design and DIY blogger, YouTuber, photographer, and mom of 3 living in the Atlanta suburbs. She believes that it’s never too late to learn new skills, and hopes to inspire others to get creative and challenge themselves to try new things. She was named one of the 30 best DIY design bloggers by Domino Magazine. She has spoken at various conferences as well as events on behalf of HGTV Magazine and has been featured in Parents Magazine, on HouseBeautiful.com, CountryLiving.com, and more. She has also appeared nationally on HLN and on local morning news programs. Read her blog and follow her on Instagram, YouTube, Pinterest, and Facebook.
Meet Rachael, the Content Creator & Blogger behind the popular Lifestyle site, This is our Bliss. She is a wife, #boymom x 3, Interior Decorator, Accessories Stylist and an unapologetically girly girl who thrives on elevating the everyday with her stylish, bold & edgy flare. She shares fashion, beauty, interior & hosting inspo & enjoys chronicling their family’s everyday adventures to help inspire the modern mom. Read her blog and follow her on Instagram, Pinterest, and Facebook.
It is our goal to continue to add to our talent list while maintaining a close relationship with the influencers we work with. We view the influencers we represent as members of our team and we are excited to foster lasting relationships with our talent!
We will be out and about at influencer events throughout the spring and summer, including this year’s upcoming Haven Conference and Design Influencer Conference in Atlanta, Ga. Our co-founder and CEO Mollie Surratt will be speaking at both events!
If you are a brand interested in influencer marketing, please reach out to us. We would love to talk through your goals to develop strategies and campaigns with the right influencers. If you are an influencer and you would like more information about our talent management services, we would love to hear from you. Email us and we can set up a time to chat about your unique audience, goals, and growth opportunities.
This is truly a dream come true and we look forward to what the future holds for White Label Talent, our clients, and our talent!
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