What are Keywords and How to Use Them

What are Keywords and How to Use Them

In the digital marketing world, it is important to incorporate SEO (Search Engine Optimization) into your marketing strategy. SEO is how consumers search online. They often do this by typing a word or phrase (keywords) into a search engine like Google or Pinterest....
Influencer Marketing Budgets

Influencer Marketing Budgets

Influencer marketing has seen a huge rise in the percentage of companies’ advertising budgets, especially in the wake of COVID-19 as consumers spent more time isolated and turned to their social media platforms for social interaction and inspiration. In fact, 49% of...